What is A2P 10DLC?
A2P 10DLC refers to “Application-to-Person messaging using 10-digit long codes” with US carriers and compliance initiatives that began in 2021. In other words, businesses texting customers using traditional phone numbers that were initially designed for P2P “Person-to-Person” communication. Business have traditionally been restricted from messaging customers [effectively] due to carrier anti-spam and filtering mechanisms. For example, carriers may filter messages or block traditional phone numbers that they observe sending texts to more than 200 unique phone numbers in a 24 hour period or permanently blocking repetitive templated messages, i.e., “your order is ready for pickup”.
Additionally traditional phone numbers, because they were designed for P2P are limited in messaging speed to roughly one message per second.
How Can A2P 10DLC Work For My Company?
A2P 10DLC is a mechanism in which your business can register with the carriers and become “white listed”. This will significantly improve your message deliverability [across almost all carriers] and message rate (depending on your brand “rating”). The two components of A2P 10DLC registration are:
Brand Registration
Who the business is, the nature of the business and who is the brand A2P point-of-contact?
Campaign Registration
What types of messages will your business send via 10DLC’s to customers?
How Does Text Anything Help?
Text Anything turns A2P 10DLC registration into a simple wizard, that if you have your information together can take only minutes to complete. We then submit your information to US carriers on your behalf and you can be up and running the same day. With other services it can be more convoluted, but having done this for Fortune 250 and 500 companies as well as small businesses we have the process down and are one of the first Independent Software Vendors (ISV’s) to integrate A2P 10DLC compliance into our product from the start.
How Much Does It Cost?
Text Anything offers two packages and both allow your company to complete A2P 10DLC registration before you start texting.
Small Business
A2P 10DLC registration is free for small businesses - businesses sending less than 3000 messages/day. This allows your business to have up to 5 10DLC’s (five phone numbers that can be used for SMS and MMS messaging) and one multi-use campaign.
Enterprise
A2P 10DLC registration for Enterprise clients there are three fee components:
New Campaign Registration Fees
New campaign registration fees are [per campaign] are $44 for US A2P Standard Brand registration plus a $50 T-Mobile campaign activation fee and are NON-REFUNDABLE. These fees apply to each new campaign registered. Text Anything does not mark up these fees.
Monthly Campaign Fees
For Enterprise clients the Campaign Use Case Monthly Fees are $10/month for standard use cases, $2/month for low-volume mixed use cases, $3/month for non-profits, $5/month for emergency services and $0/month for Starter Brands (Small Businesses accounts sending less than 3000 messages per day).
SMS/MMS Fees
Carriers charge variable rates, but higher rates for businesses in A2P than P2P messaging. Text Anything has their variable fees included in our message rate pricing.
Example 1: An enterprise client creates one new “Customer Care” campaign. The total campaign creation cost is $104. $44 A2P Standard Brand registration + $50 T-Mobile registration + $10 first month Campaign Use Case Monthly Fee.
Example 2: An enterprise client creates two new campaigns - “Customer Care” & “Marketing”. The total campaign creation cost is $164. $44 A2P Standard Brand registration + 2 X $50 T-Mobile registration + 2 X $10 first month Campaign Use Case Monthly Fees.
Monthly Campaign Fees are based on Standard and Special Campaign Use Cases.