Overview
This is a list of the standard campaign use case categories and descriptions. These along with your campaign descriptions and message samples are sent to carriers on your behalf by Text Anything. Note that these campaigns will be periodically audited by carriers to make sure your messaging is consistent with the samples you provided at the time of registration. Standard Campaign Use Cases have a $10/month fee [per campaign] in addition to a one-time registration fees of $44 for A2P Standard Brand registration plus a $50 T-Mobile one-time campaign registration fee (effective March 1st 2022).
| Campaign use case | Description |
|---|---|
| 2FA | Any authentication or account verification such as OTP |
| Account Notifications | Notifications about the status of an account or related to being a part of an account |
| Customer Care | Support, account management, and other avenues of customer interaction |
| Delivery Notifications | Information about the status of a delivery |
| Fraud Alert Messaging | Messaging about potential fraudulent activity such as spending alerts |
| Higher Education | Message campaigns from colleges, universities, and other education institutions |
| Marketing | Promotional content such as sales and limited time offers |
| Mixed | A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message. |
| Polling and voting | For conducting polling and voting, such as customer surveys. Not for political use. |
| Public Service Announcement | PSAs to raise audience awareness about a given topic |
| Security Alert | Notification of a compromised system (software or hardware related) |
Campaign Description
This is a description of your campaign to be shared with carriers. For example if you selected “Marketing” as your Campaign Use Case, you could include a description of your type of marketing campaign - “SMS marketing of our company’s services”
Campaign Message Sample
Using the example above, a message sample may look like: “John thanks for your recent purchase. Here is a discount code to offer you 10% off your next purchase. Code valid for ten days…”
Has Embedded Links
Check this box if you are including links in your message, i.e., clickable url’s.
Has Embedded Phone Number
Check this box if you are including phone numbers in your links as a potential call to action.